GreenHAT Digital is a digital marketing agency that helps screen-based content producers build a sustainable, profitable audience for their projects.
Founded in 2006 by Julie Giles, it was created to fill a void in the marketplace between traditional PR and digital marketing agencies.
GreenHAT Digital combines the best of both types of agencies: we understand the industry and the role of traditional marketing tactics, while offering strategic marketing support especially in the areas of content, search and social media marketing.
In addition to 15+ years of online experience (yes, we’ve been around since the early days of dial-up), we have:
* A fresh approach that puts “digital first” and ensures that you reach and engage with your core audiences where they come together online.
* An understanding of the Canadian screen-based production industry and experience working with film, tv, interactive, web series, transmedia, gaming and app developers and producers.
* Experienced partners to support any project — no matter the size or scope.
* The systems and processes in place to efficiently deliver top-notch services and make ideas happen.
Our focus is on:
* Doing quality work.
* Being loyal to our clients.
* Producing great results.
GreenHAT Digital is based in Toronto, Canada.
JULIE GILES, CHIEF MADHATTER
Julie Giles is a marketing consultant and the Chief Madhatter at GreenHAT Digital.
Online since the early days of dial-up, Julie was an Internet Communications Strategist before the job existed. Mostly self-taught, she has a wide range of skills that include: web design, project management, online writing, e-mail marketing, content, search, social media and online publicity and PR.
Prior to launching GreenHAT Digital, Julie was a partner at Telezam, an animation and production house. On the agency side, she has held senior marketing and communications positions in the entertainment, financial and lifestyle sectors. Julie began her career as an arts & entertainment publicist with legendary Toronto promoter, Gino Empry. She then spent several years in live entertainment as senior publicist for BCL Entertainment, at the time the largest and most successful concert promoter in the world.
Julie is the author of “How to Build an Audience for your Web Series: Market, Motivate & Mobilize”, a step-by-step guide that simplifies the complex concepts behind today’s evolving marketing challenges. The guide is available for free and serves as the starting point for a series of workshops of the same name presented by the Independent Production Fund (IPF).
Julie has a BA in Drama from Brock University (St. Catharines) and a Certificate in Performing Arts Management from Confederation College (Thunder Bay). Julie is a member of Interactive Ontario, Transmedia Toronto and the Toronto Web Series Community.
Because she doesn’t have enough to do, Julie also makes documentary films with her brother and creative partner Jim Giles.