Our approach is simple:
* Know everything there is to know about the “new” distribution channels, including pure-play websites, OTT services, content farms, social networks and mobile applications.
* Understand digital trends and especially those related to video content distribution.
* Recognize changing audience behaviors and attitudes towards content and content consumption.
* Puzzle out the complex relationship between audience, content, channels and tactics.
* Use proven inbound marketing strategies — content, search, social and publicity/pr — to help content “get found”.
* Layer on traditional marketing strategies — advertising, promotions, live events and direct — to increase reach.
* Promote strong website design and incorporate interactive elements that encourage engagement and conversion.
* Track results and evolve client campaigns in real time.
* Brand strategy
* Digital marketing strategy
* Content marketing
* Search marketing
* Social media marketing
* Partnerships, publicity and PR