Boost your marketing by introducing strategic advantages such as added touch points and expanded reach; interactivity for increased engagement; word-of-mouth opportunities; and a chance to build a more personal and lasting relationship with your fans and customers. Contact us today.

Set Your Strategy

The Internet has profoundly transformed the way people communicate and interact with each other. The media has been disintermediated. And traditional marketing channels shattered. We integrate new media into your broader marketing campaigns and objectives, expanding the awareness and reach of your business and enabling your audience to connect with your message on many levels — and in many places.

Frame Your Story

In a world where most people have an infinite number of choices and not enough time to make them, having a well-crafted message is key to your success. We help you write your story and create the mechanisms that allow individuals to share it with their friends and colleagues.

Create Your Content

Content is moving from being among the final considerations to being front and center. Content drives conversations, conversations are how you engage with people, and engaging with people is the only way organizations can survive in the media-disrupted world we now live in. Creating content designed to entertain, engage and inform is something we do on a regular basis.  Plus, with our extensive contacts in TV, video and transmedia production we can deliver content that is not only engaging but unique as well.

Optimize Your Content

Optimizing your content is key to helping you get found. We solve common SEO mistakes, build search-friendly Websites, and optimize all your content — from on-page articles to off-page video — for your audiences and distribution channels. For more sophisticated SEO and SEM campaigns, we work with specialists in the field to deliver traffic results to your Website, Weblog or video channels.

Engage Your Audience

Social media is a critical element of contemporary marketing. Social media can be used to drive traffic to your Website; connect you more closely with your audience; and establish credibility for yourself and your brand. We work hard to build trust with individuals through relationships and sharing content. And ensure that you are properly educated in the value and “best practices” of social media marketing.

Convert Visitors to Fans and Fans to Customers

At the end of the day, after you’ve created your content and build great relationships, the goal is to convert your fans to customers. We help you to understand the conversion process and to ensure that that your Website and social media channels include the “right” offers and calls to action. We also provide recommendations to socially-enhanced, affordable software services, such as Flowtown, Kiss Insights, Snap A Bug, Unbounce and Woopra. A little knowledge can go a long way to ensuring that you and your business stay alive — and healthy — for a long time to come.

Generate Market Research

One of the great strengths of social media is it’s ability to deliver relevant “on-the-ground“ market research. GreenHAT Digital is extremely effective at designing “listening” strategies that identify risks and opportunities, competitor strategies, and developing trends. You can grow bigger ears.

Provide Online PR Services

We develop campaigns that influence the spread of your story and leverage trusted industry and niche blogs as well as your loyal fans. PR has moved way beyond the press release and the phone pitch. We help bring all the components of a successful PR campaign into play — listening, content, optimization, outreach and reporting.

Training and Consulting

Education and training is key to executing and sustaining a successful social media program. We provide custom consulting services as well as package solutions specifically geared to your creative niche.