Our approach is simple:

* Know everything there is to know about the “new” distribution channels, including pure-play websites, OTT services, content farms, social networks and mobile applications.

* Understand digital trends and especially those related to video content distribution.

* Recognize changing audience behaviors and attitudes towards content and content consumption.

* Puzzle out the complex relationship between audience, content, channels and tactics.

* Use proven inbound marketing strategies — content, search, social and publicity/pr — to help content “get found”.

* Layer on traditional marketing strategies — advertising, promotions, live events and direct — to increase reach.

* Promote strong website design and incorporate interactive elements that encourage engagement and conversion.

* Track results and evolve client campaigns in real time.

SERVICES

* Brand strategy

* Digital marketing strategy

* Content marketing

* Search marketing

* Social media marketing

* Partnerships, publicity and PR