Archive for the ‘Web Series Guide’ Category

This week’s lesson covers everyone’s favourite subject — social media. If there is one take away from the lesson that is social media is not a silver bullet. It takes time, perseverance and an eye for opportunity to get the best ROI from this strategy. For details on how-to set-up accounts with Facebook and Twitter,Read More

I often talk about the benefits of participating in a Twitter chat. It is an excellent way to get to know other people in your industry or to do audience research. But what exactly is a Twitter chat? A Twitter chat is a guided conversation where users interested in a particular topic hop onto theRead More

This week: a touch of web design, a dash of usability and a cup full of SEO (otherwise known as search engine optimization). Please refer to “How to Build an Audience for your Web Series“, for detailed explanations of search factors and for links to some of the tools mentioned in the slides. Right clickRead More

In advance of tomorrow night’s class for web series creators at Centennial College, I’ve posted an infographic from Brafton that explores how content is key to search engine visibility. They also have a related post which breaks down each area of the infographic. This should tie together learnings from Lesson #2 on content strategy andRead More

Another original web series funded by the Independent Production Fund (IPF) is slated to launch next month. Guidestones is an interactive thriller, which delves into the mystery of The Georgia Guidestones and the monument’s connection to the Illuminati and the New World Order. The series was written and directed by Jay Ferguson and produced byRead More