Etiam vestibulum leo eget massa consectetur lobortis sed sit amet nunc. Quisque tincidunt, orci vel posuere cursus, nisi velit varius risus, vel vestibulum libero est at nisl. Phasellus libero purus, elementum non luctus non, porta ac sapien.

Praesent rhoncus feugiat sollicitudin. Integer cursus egestas odio posuere eleifend. Phasellus vestibulum sagittis eros, vel consectetur massa vestibulum ut. Etiam sit amet cursus tortor. Aenean mauris lorem, hendrerit vitae luctus vel, sodales quis ligula. Donec purus dolor, ultricies et rutrum ut, lacinia in ipsum.

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Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Mauris et augue suscipit est ultricies gravida.

Nunc egestas magna luctus mauris ultricies vitae fermentum lectus faucibus. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Mauris et augue suscipit est ultricies gravida. Nunc egestas magna luctus mauris ultricies vitae fermentum lectus faucibus.

Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Mauris et augue suscipit est ultricies gravida.

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Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Mauris et augue suscipit est ultricies gravida.

Nunc egestas magna luctus mauris ultricies vitae fermentum lectus faucibus. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Mauris et augue suscipit est ultricies gravida. Nunc egestas magna luctus mauris ultricies vitae fermentum lectus faucibus.

Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Mauris et augue suscipit est ultricies gravida.

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The Toronto Human Rights Watch Film Festival is a project of the Human Rights Watch Canada Committee; an annual event that offers viewers the chance to see films ranging from Oscar-shortlisted to intense homegrown titles, all exposing various human rights violations across the globe. This year’s festival, the eighth, is co-presented with TIFF and takes place at the TIFF Bell Lightbox from February 22 to March 4, 2011.

We recently completed a re-design of the Website that put the emphasis on rich content features, and provided news and ticket information via a customized sidebar and Weblog.

Highlights:

• Re-designed Website on open source WordPress platform. Customized theme to include a home page slider, a portfolio-style film page, and dynamic sidebars.
• Installed plugins to manage editorial content and schedule, and to enhance search engine optimization.
• Developed visually strong, content-rich pages for each film, including synopsis, festival and awards, reviews and interviews, bios and links to external Websites.
• Wrote and scheduled over 50 blog posts highlighting festival line-up, news, special guests and ticket availability. Connected blog to social networking sites such as Facebook and Flickr; integrated feed with Feedburner allowing for both RSS and e-mail subscriptions.
• Optimized Website for search.

Results:

• Clean design that lets the important content — the films — shine through.
• Well-optimized site that consistently places within the Top 5 SERP returns for brand and generic keyword phrases.
• Well-structured and organized editorial calendar that is flexible enough to promote ticket sales to under-performing screenings.
• Content-rich strategy that supports the fundraising goals of the Festival Committee and the information needs of the Student Outreach Committee.
• Steadily growing e-mail subscription list.

Go to the Human Rights Watch Film Festival Website »

Photo credit: The Green Wave

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Codie Prevost is an up-and-coming country music artist who hails from Archerwill, Saskatchewan. Since the release of his first album, The Road Ahead, in 2005, he has quickly made a name for himself as a dedicated performer and talented singer-songwriter.

Prior to the launch of his third album, Get Loud, GreenHAT Digital was hired to conduct an extensive review of current online marketing activities and to provide recommendations that would grow the fanbase and support album and concert ticket sales.

We conducted an intensive four day training session, focusing on practical digital marketing tactics and techniques that he and his team could execute while at home — and on the road.

Highlights:

• Consulted with the artist and his management on alternative distribution and sales strategies, including direct and digital download sales.
• Recommended changes to the Website that would support increased album and ticket sales.
• Introduced SEO concepts and made recommendations on implementation as part of Website redevelopment.
• Reviewed content marketing strategies and make recommendations on content and Website interface design.
• Reviewed communications channels and made recommendations regarding e-mail and social media strategies.
• Made specific recommendations regarding Facebook and integrated Reverb Nation and Fanbridge plug-ins into new Facebook page.
• Developed YouTube channel strategy and consulted on video optimization
• Consulted on iTunes, last.fm marketing strategy

Results:

• Codie has a brand new Website, an active Facebook page, and a YouTube channel that is charting over 50,000 plays for individual videos posted.
• Codie and his team have been able to execute on recommended social media strategies and to build significant followings on Facebook and Twitter.

Go to the Codie Prevost Website »

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Can a sacred plant from the Amazon heal our minds and spirits? For centuries, indigenous people of South America have used ayahuasca, a psychoactive plant medicine, to cure all manner of psycho-spiritual ills.

Today, thousands of Westerners, seeking healing and spiritual awakening, attend ayahuasca ceremonies around the world to drink the vision-inducing tea and experience dramatic transformations in their lives.

Vine of the Soul is a documentary that explores this brave new world, offering insights into the nature of faith, mystical experience and self-healing through a heightened state of consciousness. Filmmaker Richard Meech follows key protagonists as they journey to Peru –- and back home –- capturing in verité style both the life-altering epiphanies and nights of terror encountered after drinking the sacred brew.

GreenHAT Digital has worked with the filmmaker to develop alternative distribution strategies, organize community screenings, and help generate word-of-mouth through social media.

Highlights:

• Consulted with the filmmaker on alternative distribution and sales strategies, including non-theatrical, semi-theatrical and community screenings; and direct-to-consumer DVD and digital download sales.
• Recommended online store service; and consulted on set-up and design.
• Recommended changes to Website; optimized Website and social media channels for search.
• Moved filmmaker to a Tumblr blog and coordinated integration of service into Website; coached filmmaker on blogging “best practices” and trained him on how to use Tumblr.
• Developed social media channels, including Facebook, Twitter and YouTube and coached filmmaker on content “best practices”; recommended software and services such as HootSuite to help manage channel updates; linked all channels to Website hub and back again.
• Coordinated community screenings and assisted at the film’s launch during MAPS: The Multidisciplinary Association for Psychedelic Studies conference in San Jose.
• Designed and wrote an e-newsletter; integrated with Flowtown customer insight service; consulted filmmaker on set-up and management of database.

Results:

• Filmmaker has a new understanding of film marketing and has been able to actively participate in the distribution and promotion of his work.
• Filmmaker has been able to manage his own social media channels and has been updating regularly to Facebook, Twitter and YouTube.
• Filmmaker has been able to screen the film to core audiences on the West Coast and to make enough money from exhibition sales to finance the screenings.
• Filmmaker is successfully selling extended DVDs and digital version of film directly from the Website.

Go to the Vine of the Soul Website »

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The doctor shortage is getting critical and one town is desperately trying to recruit physicians. At the same time, three internationally trained doctors are trying to get licensed to practice medicine in their new country.

This is the potent story documented in The Big Wait, a new 1-hour documentary film produced by Joanne Jackson for Brilliant Red Media and OMNI Television.

GreenHAT Digital worked with producer and filmmaker, Joanne Jackson, to develop a Website and search engine strategy prior to the broadcast launch of The Big Wait on OMNI Television in April 2010.

Highlights:

• Built a customized WordPress Website that allowed for easy updating and supported a basic Internet marketing strategy, which included blogging, in-bound links, and search engine optimization. The idea was to keep the process as simple as possible so that the filmmaker could manage regular content updates.
• Emphasis was placed on posting local news content that supported the issues raised by the documentary.  It was important that the site became a credible source of information on the doctor shortage in Canada as educational and government sales were a key component of the distribution strategy.
• The Website as well as individual Weblog posts were optimized to support searches related to the key issues raised by the documentary.
• Built and optimized a YouTube channel, which featured interviews with the three doctors profiled. Additional curated videos were added to the YouTube channel, providing additional content and pushing views in a narrow subject area.
• Built an online press kit to support the broadcast launch. Set-up a del.icio.us page to track and share online media coverage.
• Set-up a listening strategy and trained producer in blogging “best practices”.

Results:

• Producer has been able to stick to a regular blogging schedule.
• Site is ranked on first page of Google SERPs for the keyword phrase “doctor shortage canada”.
• Steady build in traffic to the site since launch; time on site trending above industry average.

Go to The Big Wait Website »

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