In How to Build an Audience for Your Web Series: Market, Motivate and Mobilize, I touch briefly on the importance of crafting an email pitch.
Email “pitches” can be used to build links back to your website or to secure editorial coverage from important blogs. This type of message should be short and include a strong hook (or angle) while providing “what’s in it for them” information that can help convince the writer (or webmaster) to feature your show. The pitch should be personal and written with warmth and conviction.
In real life, pitching requires a lot of persistence. You have to be evangelical in your approach, knowing that the first nine “no’s” could lead to a tenth person who says “yes”.
My friend, colleague (and client) Jill Golick writes about her experiences pitching her tween web series, Ruby Skye, P.I. The response rate, as Jill notes, is “…dismally, depressingly low.” But great things can happen to those who persevere. And for Jill, working the pitch has resulted in a Wired Magazine Geek Dad feature along with articles and giveaways in several other parenting blogs.
Jill has some great tips for other web series producers, including tailoring the pitch to the interest of the blogger. Because she’s writing about kid content, Jill goes the extra step to figure out if the blogger has kids and whether they are the right age to enjoy the series. A sure-fire strategy that goes right to the heart of a mommy or daddy blogger.