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Facebook Audience Network
Oct 10

  The story that grabbed my attention this week was the announcement of #facebook audience network, a #mobile advertising network that extends beyond Facebook and onto third-party mobile apps. The launch of Facebook Audience Network opens up possibilities for app publishers (can you say #monetization?) as well as for advertisers (like myself) who have apps […]

facebook-audience-insights
May 13

  I’ve always been an advocate of using Facebook Ads Manager to test audience targeting and estimate audience size. Now, audience research is about to get better with Facebook Audience Insights, a new tool designed to help marketers learn more about their target audiences.  Using Audience Insights, marketers can extract and aggregate information such as: […]

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Jan 06

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