Facebook is the 800-pound gorilla in the room — the largest of all the social media platforms with over 1.5 billion monthly active users (Source: Facebook. June 2015). It cuts across multiple demographics and ethnicities, reaching close to half of all Internet users. With these kinds of numbers, it’s now wonder that Facebook is also the social media platform that generates the most activity — users like over 4 million posts every minute, which add up to 250 million posts per hour. Extremely adept at monetizing its vast user base, Facebook is responsible for $227 billion in global economic impact, roughly equal to the gross domestic product of Portugal (Source: Deloitte & Touche).
(Source: Facebook as of June 30, 2015)