Genre: Design & Technology
Producer: FITC Design & Technology Events
FITC has held 20 events over eight years; in nine cities and five countries, attracting over 15,000 attendees. From Flash to motion design and creative inspiration to technologies such as Flex, Air, and processing, FITC events are uniquely designed to educate, challenge, and inspire the next generation of artists and designers.
FITC Amsterdam is FITC’s flagship event in Europe. The sold-out event has featured leading interactive designers such as Joshua Davis and Eric Natzke; developers Grant Skinner and Ralph Hauwert; creative directors Florian Schmitt, David Eriksson (North Kingdom), Anita Fontaine and Geoff Lillemon (Champagne Valentine), among others.
The combination of international presenters, networking opportunities, and FITC’s infamous parties — all set against the tantalizing backdrop of the City of Amsterdam — has made this a “must attend” event.
GreenHAT Digital helped launched FITC Amsterdam in 2008 and has been key to its ongoing success.
Highlights:
- Built an impressive network of media partners who supported the event through contra advertising (display and online), editorial, outbound links, and word-of-mouth.
- Created event awareness through editorial coverage in print magazines and online via Websites, Weblogs, user groups, and forums.
- Coordinated banner swaps, contests, and other promotional tactics designed to drive traffic to the Website.
- Undertook an outreach program to Adobe User Groups throughout Europe and the UK.
- Built page rank through an aggressive link-building campaign that included directories as well as event, partner, and social media Websites.
Results:
- Sold-out event for three years in a row.
- Moved Website to PR rank of 7.
Go to the FITC Amsterdam Website »
Popularity: 21% [?]
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