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[flex_item src="http://greenhatdigital.com/wp-content/uploads/2012/04/ruby-skye-pi-case-studies.jpg"] [raw] [project lines="CLIENT:STORY2.OH;DATE:2010;SERVICES:VIDEO MARKETING"]

RUBY SKYE PI: SEASON 1

[br] [p]Overview:[br] Ruby Skye PI is a family-friendly web series produced by Jill Golick of Story2.OH and financed by the Independent Production Fund (IPF). Season 1: The Spy Scam was released in October 2010 and featured 12 web-only episodes plus a large amount of “extras” “behind-the-scene”, EPK and trailer video content. [/p] [p]Project Brief:[br] We were approached by series creator, Jill Golick and Season 1 producer Kerry Young, shortly after launch, to offer suggestions on how to build the audience for Ruby Skye PI. Although the series had a lot buzz, episode views were low and the creators were concerned.[/p] [p] [/p] [p]The Solution:[br] Immediately, we zeroed in on the video player and the fact that the creators were using Vimeo to host the episodes. This ran counter to our understanding of where the audience (primarily 8 – 12 year-old tweens) was coming together online to watch video — namely YouTube.[/p] [p]We quickly built and optimized a YouTube channel for Ruby Skye PI and did extensive keyword research, coaching Jill on how to optimize each video for YouTube search and ensuring that current episodes and “extras” were transferred to the YouTube player now embedded in the Ruby Skye PI website.[/p] [p]Results:[br] From a couple of hundred views to thousands, the Ruby Skye PI YouTube channel took off. As of summer 2012, the channel has well over 100,000 views and has been monetized.[/p] [p]Jill was able to jump from her initial YouTube success to place the Ruby Skye PI franchise on several video networks, including blip.tv and Koldcast. Ruby Skye PI has received second season financing and will re-launch in Fall 2012 with more great video content for young audiences. [/p] [p]Links:[br] http://rubyskyepi.com[/p] [/project] [/raw]

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