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A couple of weeks ago, the Internet was abuzz with the personal endorsement by TV personality Kim Kardashian West of #diclegis, a drug used to relieve morning sickness. Kardashian West posted a selfie (of course) of her holding up a bottle of the drug on Instagram and then went on to explain that she’d been feeling better since being prescribed the drug by her doctor. She also disclosed that she was “partnering” with the US division of the company that manufactures #diclegis and included a link to a Safety Information page. Several days later the FDA (which reviews and regulates prescription drug advertising and promotion in the US) issued a letter of warning to Duchesnay, Inc. (maker of the drug) asking it to “immediately cease misbranding.” Kardashian West (and the company) responded, talking down the original post and posting a new one that better communicated the risks of the drug.
OMG. Have you heard about this? As you guys know my #morningsickness has been pretty bad. I tried changing things about my lifestyle, like my diet, but nothing helped, so I talked to my doctor. He prescribed me #Diclegis, I felt a lot better and most importantly, it’s been studied and there was no increased risk to the baby. I’m so excited and happy with my results that I’m partnering with Duchesnay USA to raise awareness about treating morning sickness. If you have morning sickness, be safe and sure to ask your doctor about the pill with the pregnant woman on it and find out more www.diclegis.com; www.DiclegisImportantSafetyInfo.com
A photo posted by Kim Kardashian West🇦🇲 (@kimkarian) on
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The Kardashians, explained — Vox Television. Retrieved September 9, 2015, from http://www.vox.com/2015/7/28/9060683/kardashians-explainer
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