Genre: Documentary Film
Broadcaster: Vision Television
Can a sacred plant from the Amazon heal our minds and spirits? For centuries, indigenous people of South America have used ayahuasca, a psychoactive plant medicine, to cure all manner of psycho-spiritual ills.
Today, thousands of Westerners, seeking healing and spiritual awakening, attend ayahuasca ceremonies around the world to drink the vision-inducing tea and experience dramatic transformations in their lives.
Vine of the Soul is a documentary that explores this brave new world, offering insights into the nature of faith, mystical experience and self-healing through a heightened state of consciousness. Filmmaker Richard Meech follows key protagonists as they journey to Peru –- and back home –- capturing in verité style both the life-altering epiphanies and nights of terror encountered after drinking the sacred brew.
GreenHAT Digital has worked with the filmmaker to develop alternative distribution strategies, organize community screenings, and help generate word-of-mouth through social media.
Go to the Vine of the Soul Website »
Launched in 2006, greenHAT digital is a Toronto-based agency that provides digital marketing, social media and strategy to entertainment, culture, beauty and personal care brands.
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