I often talk about the benefits of participating in Twitter chats. It is an excellent way to get to know other people in your industry or to do audience research.
But what exactly is a Twitter chat?
A Twitter chat is a guided conversation where users interested in a particular topic hop onto the service to chat. The chat is given a hashtag, which makes it easy for anyone to identify the chat and participate. It’s similar to a chat room in that it’s a topic-driven conversation happening in real time; it just happens to be housed on Twitter.
#webserieschat is the industry standard live Twitter chat for the web series industry. It takes place every Wednesday at 11 AM (PT) / 2 PM (ET) and continues on LinkedIn. Hosts are @slebisodes and @minglemediatv.
There are two way to participate in #webserieschat:
If you are using a desktop client such as TweetDeck or Seesmic, you can enter the hashtag #webserieschat as a search term and follow the conversation from there. Personally, I find this to be the slower option as there will inevitably be a time lag from the chat to your Twitter client. It is also more difficult to keep track of the conversation threads as well as manage your replies.
The second option is to sign into TweetChat with your Twitter account and then enter the hashtag #webserieschat. After you sign-in, you’ll be taken to an authentication page within your Twitter profile. Click “Allow” which opens a real-time chat room within your Twitter profile.
Follow the conversation from within the chat room. It can move quickly. To slow the process, you can use “smart pausing”. Just scroll down the page; it will not refresh, allowing you to view and reply to tweets in the stream. With TweetChat, each tweet automatically gets the hashtag added and the room auto-updates allowing you to focus less on the mechanics and more on the conversation.
When the chat is over, simply log out of TweetChat.
To view transcripts of past Web series chats, go to http://www.slebisodes.com/webserieschat-transcript/.
If you’re looking to do audience research or even start to build engagement for your project, you may want to check-out this running Google Doc that keeps track of the Twitter chat schedule. You can also find Twitter chats simply by monitoring the hashtags that come through your Twitter stream.
Launched in 2006, greenHAT digital is a Toronto-based agency that provides digital marketing, social media and strategy to entertainment, culture, beauty and personal care brands.