For the next five weeks, I’ll be teaching an introduction to marketing at Centennial College as part of their Continuing Education Web Series Program.
The course outline is based on the guide that I wrote for the Independent Production Fund (IPF), “How to Build an Audience for your Web Series“, but also reflects recent changes to content, search and social media marketing.
In Lesson One, we covered a number of basis concepts, including:
The slides that accompanied the presentation can be downloaded here. Right-click and save the PDF version.
Launched in 2006, greenHAT digital is a Toronto-based agency that provides digital marketing, social media and strategy to entertainment, culture, beauty and personal care brands.