Julie Giles

The deadline for applications to the IPF Digital Marketing Workshop in Vancouver is fast approaching. This is an excellent opportunity for Vancouver producers to learn the fundamentals of audience building within a hands-on workshop structure.

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This February, the IPF Digital Marketing Workshop travels to Winnipeg for two days of presentations and case studies led by myself and co-facilitators Annelise Larson and Sue Biely.

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The GreenHAT Digital office will be closed from January 1 – 11, 2013 while I am off on a jungle adventure in Belize.
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Applications are now being accepted for “Market, Motivate, Mobilize”, the second in a series of cross-Canada digital marketing workshops sponsored by the Independent Production Fund (IPF) and Telefilm Canada.

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I’ll be teaching a session on digital marketing and distribution at the WIFT-T Convergent Media Program, which takes place October 31 – November 3, 2012 in Toronto.

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I’ll be sailing into Halifax for two days in October to lead a digital marketing workshop for the local screen-based production industry.  “Market, Motivate, Mobilize” takes place October 23 – 24, 2012 at The Halifax Club.

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This week’s lesson covers everyone’s favourite subject — social media.

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This week: a touch of web design, a dash of usability and a cup full of SEO (otherwise known as search engine optimization).

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In advance of tomorrow night’s class for web series creators at Centennial College, I’ve posted an infographic from Brafton that explores how content is key to search engine visibility.

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For the next five weeks, I’ll be teaching an introduction to marketing at Centennial College as part of their Continuing Education Web Series Program.

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