Based on the Movie of the Week directed by Bruce McDonald, the show is a special effects, live-action comedy for tweens, spoofing retro horror movies and the Twilight series, and TELETOON’s first live-action property.

Online, points scored in the game helped determine the final episode outcome of Season 1 of My Babysitter’s A Vampire, which aired last Thursday on TELETOON. The final game tally was 3,147,231 points. Team Human scored 1,990,056 points and Team Vampire scored 1,157,175 points.

In just five short months, Humans VS Vampires has become the most-played game throughout 2011 and 2012 on teletoon.com with over 4 million page views.

Humans VS Vampires was co-produced by Secret Location and Fresh TV and funded by the Bell Broadcast and New Media Fund. Humans VS Vampires is Secret Location’s first large-scale, stereoscopic 3D game.

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Just four years old, the company is also a three-time Webby Awards honoree; was shortlisted for a 2011 Cannes Lion, and is a Gemini, AToMiC, Creativity International, CASSIES and Marketing Awards winner.

Endgame Interactive is an original online episode created for the TV drama Endgame (Showcase). The interactive thriller weaves information from viewers’ Facebook profiles directly into the online narrative, plunging the audience and their friends deep into the heart of a personalized mystery.

Project partners for Endgame Interactive were Shaw Media, Thunderbird Films and The Bell Broadcast and New Media Fund.

To date, the site has generated over 500,000 unique views and introduced a new audience to the show’s characters.

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Today is the thirty-second anniversary of the unveiling of the Georgia Guidestones, a large granite monument located in Elbert County, Georgia, and the subject of a new interactive web series produced by iThentic and 3′oclock.tv.

GUIDESTONES is a 50-episode thriller that takes viewers deep inside the mystery of The Georgia Guidestones. By following clues hidden in each episode, viewers can solve the mystery of The Guidestones along with the main characters in a race against time that crosses two continents and three countries.

I encourage everyone to sign-up and experience GUIDESTONES. It’s a gloriously geeky thriller that will appeal to gamers, conspiracy buffs and action addicts alike.

To help you along in the sign-up process, iThentic and 3′oclock.tv have put together a helpful video.

You can expect to receive a link to the first episode immediately on sign-up, and then episode links daily as the story unfolds.

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Find out this Sunday by tuning into CANADA’S SMARTEST PERSON, a prime time event that draws upon the latest research to show that there is more to being smart than having a high IQ.

Four top finalists, chosen through a nation-wide application process, undergo fun and spectacular challenges in each category of smarts. The person who proves they have the most versatile smarts in the country, with strengths across the board, earns the title of Canada’s Smartest Person. Whether it is navigating an “intelligence obstacle course” at breakneck speed, improvising a speech using random words, or deciphering a musical mystery, every kind of smarts will be challenged.

During the broadcast, viewers are able to go head to head with the finalists on their smart phone, tablet or home computer using an innovative and interactive app, developed by Smiley Guy Studios.

The Canada’s Smartest Person app features challenges synchronized in real time. Viewers can put their own wits to the test, discover more about their personal smarts and see how they compare to family members, friends and the rest of the country. Viewers can also prepare for the broadcast by taking a “How Are You Smart” Facebook test designed to identify primary and secondary intelligence strengths. Users can share their “intelligence identity” on social media platforms and invite others to take the test as well.

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Secret Location wrote, directed and programmed a cinematic, interactive episode that offered an immersive way to experience Engame, a TV drama that premiered on Showcase on Monday, March 14, 2011. The online episode seamlessly integrated with users’s Facebook profiles by placing their friends at the centre of a kidnapping. As users engaged in choice points, cryptic messages were posted to their Facebook wall. To exit the experience, users had to share the site, an element built right into the story structure that helped market the show on Facebook.

To date, the site has generated over 450,000 views and introduced a new audience to the show’s characters. Over half the users were engaged in the experience for over 10 minutes.

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The GUIDESTONES team had a blast at ComiCon Toronto where they presented a panel titled “Wanna know how the world will end?” and handed out swag — lots of swag.

Writer/director Jay Ferguson and actors Supinder Wraich and Dan Fox were on hand to present an exclusive sneak peek of the first five episodes and reveal the story of the mysterious woman who was the inspiration for the story.

GUIDESTONES is a fast-paced thriller in the style of The Da Vinci Code but where the audience takes an active role in solving the mystery. By following clues hidden in each episode, viewers can solve the riddle of The Guidestones along with or ahead of the main characters. Episodes are delivered by email in “real time” as the story unfolds.

Sign-up today and you could join thousands of other seekers in solving the mystery of The Georgia Guidestones.

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KING CASE FILES is a polished docu-trailer video series developed by Secret Location for the crime drama, King. The series delivers first-hand accounts of the criminal worlds that homicide detective, Jessica King (Amy Price-Francis), and her team infiltrate, providing context to the cases and building interest in advance of upcoming episodes on Showcase.

In this video, Rossif Sutherland (“Detective Pen Martin”) sits down with King show writer and underground poker expert Adam Pettle.

You can also watch the KING CASE FILES video series on Facebook. Just “like” the King Facebook page and then click on the “King Video & More” tab.

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KING CASE FILES is a polished docu-trailer video series developed by Secret Location for the crime drama, King. The series delivers first-hand accounts of the criminal worlds that homicide detective, Jessica King (Amy Price-Francis), and her team infiltrate, providing context to the cases and building interest in advance of upcoming episodes on Showcase.

In this video, Karen Robinson (“Detective Ingrid Evans”) interviews retired detective Wendy Lever of the Toronto Police Service about her experiences in the world of sex trafficking.

You can also watch the KING CASE FILES video series on Facebook. Just “like” the King Facebook page and then click on the “King Video & More” tab.

The second season of King premieres Wednesday, February 29th at 9 p.m. et/pt on Showcase.

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Combining live action and animation, WHAT A CROC! follows three real life kids on a comical adventure where they seek out the “whodunit” while concealed inside the world-famous detective, Croc Monsieur.

Past collaborations between Smiley Guy and Whole Hog include the innovative children’s quiz show, Skatoony.

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If there is one take away from the lesson, it is: social media is not a silver bullet. It takes time, perseverance and an eye for opportunity to get the best ROI from this strategy.

For details on how-to set-up accounts with Facebook and Twitter, please refer to “How to Build an Audience for your Web Series“.

Right click to download Web Series Program: Lesson 4 slides here.

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