I’ll be leading the workshop along with Annelise Larson (Veria Seach Media Marketing). Sue Biely (Nudge Consulting) is the facilitator for the event.

Special guest is Sheri Candler, co-author of the book Selling Your Film Without Selling Your Soul. Sheri is an an inbound marketing strategist who helps independent filmmakers build identities for themselves and their films. She has assisted numerous filmmakers in building an engaged and robust community for their work.

The IPF Digital Marketing Workshop Vancouver takes place March 14 – 15, 2013 at the Creekside Community Recreation Centre, 1 Athletes Way, Vancouver, B.C.

Registration forms can be downloaded from the IPF website. Deadline is this Friday, March 8th.

Previous IPF digital marketing workshops have been held in Halifax, Toronto and Winnipeg. Sponsors for the Vancouver workshop are the Independent Production Fund (IPF), British Columbia Film & Television, and the Vancouver Economic Commission.

The IPF Digital Marketing workshop is designed for professional independent film, TV, interactive, web series and transmedia producers. Marketing and communications managers working at mid-size production companies and independent marketing and publicity consultants will also find it useful.

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Special guest is Sheri Candler, digital marketing strategist for The Film Collaborative and co-author of Selling Your Film Without Selling Your Soul.

Sheri has assisted numerous filmmakers in building an engaged and robust online community for their work. She has participated in panels and workshops on social media marketing for filmmakers at the American Film Market, National Screen Institute of Canada, Minnesota IFP Producers Conference, IFP Week in NYC, Directors Guild of America and gave the keynote speech at the General Assembly of the Federation of European Directors 2012. (I think this girl loves the cold despite living in Florida).

Currently, Sheri is working on the documentary film, Joffrey Mavericks of American Dance, a documentary about the history of the Joffrey Ballet company.

The application deadline for the IPF Digital Marketing Workshop is February 15th.

Applications are available from the IPF or can be downloaded from the IPF website.

The workshop will cover the foundations of digital marketing — content, search, social media and publicity/PR. And provide lots of opportunities for attendees to learn about “what worked” and “what didn’t” from three very knowledgeable ladies.

Sue Biely will hold everything together as well as provide expert guidance in strategy development and adaptive leadership.

Sue has previously worked with BC Film, Telefilm Canada, National Film Board of Canada, Cultural Human Resources Canada, Canada Council and the Canadian Film Centre among others. We are very lucky to have her on board for both Winnipeg and Vancouver (in March).

Manitoba Film & Music and On Screen Manitoba co-present the workshop with the IPF.

This post IPF Digital Marketing Workshop, Winnipeg, MB, February 21 – 22, 2013 first appeared at GreenHAT Digital

We’ll be Internet-free and using the time to catch-up on some reading. On the list is Capturing Community: How to Build, Manage, and Market Your Online Community by Michael Silverman and Social Media Is Bullshit by B.J. Mendelson.

I’m not sure which title to read first. Although understanding the bullshit before capturing the community is probably the best bet.

Thanks for a wonderful year, and see you in 2013!

This post GreenHAT Digital Holiday Schedule first appeared at GreenHAT Digital

Currently, Ruby Skye PI: The Haunted Library is available on KoldCast TV, blip, YouTube and Daily Motion.

Season 2 has topped over 600,000 video views on KoldCast TV alone and has been among the most popular shows on blip, hitting over half a million views on that platform.

The final and ninth episode, “Apparently The Heir”, premieres on Wednesday, December 12, 2012 on RubySkyePI.com.

Ruby Skye PI is produced by Story 2.OH. It was created by interactive storyteller Jill Golick and directed by Kelly Harms. Harms and Golick executive produced the series along with Steven Golick.

Launched in early October 2012, Ruby Skye PI: The Haunted Library advances the story of intrepid teen detective, Ruby Skye (Madison Cheeatow) and her small, tightly knit group of friends. In addition to the over one hour’s worth of original, narrative video content, Ruby Skye P.I.: The Haunted Library includes 50 behind-the-scenes and “extra features” videos, four web sites, four Tumblr blogs, multiple social media channels, and ten interactive clues. Between episodes, viewers can study and solve the clues which Ruby finds in the story.

The series was produced by Story 2.OH with the participation of The Independent Production Fund (IPF) and made possible with the support of The Ontario Media Development Corporation (OMDC).

This post Keeping Up With The Clients: Ruby Skye PI Hits 1.5 Million Views first appeared at GreenHAT Digital

“We are fully exploiting the linear, we are fully exploiting the interactive, but also we are fully exploiting ancillary markets where we can monetize the properties,” company chairwoman and co-founder Catherine Tait told Playback.

iThentic was launched in 2006 and is backed by eOne Entertainment, Canada’s largest entertainment company, the founders of iThentic LLC (led by Catherine Tait), and Smiley Guy Studios, an award winning animation and new media studio. The company supports an online and mobile video destination site and will be launching the iFestivus digital platform in the near future.

Other upcoming iThentic projects include SOS: Save our Skins and Everyday is like Sunday. Guidestones, an original IP produced by iThentic and Toronto-based 3 o’clock TV and directed by Jay Ferguson, will be heading into its second season in early 2013. The web series, which taps into conspiracy theories and the thriller genre, was created as both an interactive “push” version that lets viewers participate and find clues on the web to unlock the series narrative, and also a linear version for more passive, serialized viewing. A 34-episode on-demand version of the first season launched on Hulu in June.

This post iThentic, Playback’s 2012 Digital Company of the Year first appeared at GreenHAT Digital

The interactive agency won Best in Cross-Platform – Non-Fiction for D-Day To Victory and Best in Cross-Platform – Kids for In Real Life Interactive.

D-Day to Victory Interactive is an online WWII documentary experience that follows the Allied journey from the D-Day invasion of Normandy to the siege of Berlin. The site is an extension to the six-part TV documentary series, D-Day to Victory, commissioned by History Television Canada and Channel4 in the UK. Both the TV series and website feature poignant interviews with surviving veterans, retelling their experiences of the final assault on Nazi-occupied Europe. Along with the veterans’ stories, users can browse through biographies and artifacts, and share with others online through Facebook, Twitter and other social networks.

In Real Life Interactive was first launched as a Flash web game in 2010, and then redesigned and launched on iPhone, iPod Touch and iPad for Season 3. The app allowed viewers to shape In Real Life‘s narrative by affecting a webisode selection process. Points kids scored playing Race to the Finish were put towards bringing their favourite on-air “challengers” back, while also playing for a chance to participate themselves. The two challengers with the most fan-generated points and two top fans on the leader board competed in teams of two against each other in the webisode. It aired directly after the show’s finale with a simultaneous launch on the website.

Secret Location was also nominated in the Web Series – Fiction category for “What are The Sevens?“, a multi-layered interactive episode that is both a video short, interactive game and a fully immersive mystery. By solving puzzles and dialing a phone number, users are taken deeper into the narrative and given a chance to solve a puzzle and reveal an alternative story ending.

This post Secret Location Wins Two Digi Awards first appeared at GreenHAT Digital

Producers Jay Ferguson (3 o’clock.tv) and Jonas Diamond (iThentic) were on hand to accept the prize from Yummy Mummy, Erica Ehm, who was herself a winner in the Digital Lifestyle & Entertainment category.

This is the most recent in a string of awards for Guidestones.

In June, Guidestones director Jay Ferguson and producer Jonas Diamond traveled to Alberta for the Banff World Media Festival. While there, they participated in the Digital Launch Pad, and won the Rockie Award for Best Webseries – Fiction.

Look for more award possibilities in the near future. The web series has received multiple nominations at the IAWTV Awards, including: Best Directing (Jay Ferguson), Best Cinematography (Jay Ferguson, Robert Barnett), Best Female Performance (Supinder Wraich), Best Editing (Anthony Baird, Thomas Smalley), and Best Supplemental Content. The IAWTV Awards take place January 8th in Las Vegas.

We should also find out soon if the series has been nominated for The Streamys.

Hard to believe its been almost a year since we launched the series.

The Digis Awards are Canada’s premier showcase of the companies, products and people who are making waves in the digital media industry.

This post Guidestones Wins Digi Award, Best in Web Series first appeared at GreenHAT Digital

The special effects enhanced live-action adventure comedy for Tweens is produced by Fresh TV in association with TELETOON Canada.

Executive Producer, Brian Irving, was on hand Tuesday to accept the $50,000 award on behalf of Fresh TV. The Toronto-based production company will be donating the entire cash award to the Canadian Film Centre (CFC) and the Writers Guild of Canada (WGC) to support their film and TV scholarship programs.

“Fresh TV is incredibly proud to be the winner of this year’s Shaw Rocket Prize,” said Irving. “We’re especially psyched because Canadian kids chose us themselves.”

Now in its second season, My Babysitter’s a Vampire follows the heroics of three geeky, sci-fi loving best friends and their smoking hot vampire babysitter as they defend their town against an avalanche of scary supernatural phenomena.

A huge hit in over 25 countries, My Babysitter’s a Vampire was the No. 1 U.S. cable show among kids 2 – 11 in its time slot during its premiere season run on the Disney Channel. A second season recently concluded on the Disney Channel and is currently airing on TELETOON.

The Shaw Rocket Fund recognizes and reward leaders in quality children’s television and digital media production in Canada with the Shaw Rocket Prize, a $50,000 annual award presented to the best independently produced Canadian children’s, youth, or family program.

This post My Babysitter’s a Vampire Wins 2012 Shaw Rocket Prize first appeared at GreenHAT Digital

“Market, Motivate, Mobilize” takes place November 22 – 23, 2012 at the Central YMCA in Toronto.

Special Guest is Corey Vidal, President of ApprenticeA Productions.

I will be leading the workshop along with Annelise Larson (Veria Search Media Marketing) and Mickey Rogers (M Rogers Media)

“Market, Motivate, Mobilize” is open to independent film, TV, Interactive, web series and transmedia producers as well as to marketing and communications managers and consultants who provide services to the production industry.

Participants are required to have a project in development or production.

Deadline for registration is November 9, 2012.

The goal of “Market, Motivate, Mobilize” is provide practical as well as big picture guidance that will help producers market for today and prepare for tomorrow.

Participants will be introduced to digital marketing concepts and best practices, and provided with real world examples and applications.

Limited to 20 participants. Apply today to save your spot!

This post Digital Marketing Workshop, Toronto, November 22 – 23, 2012 first appeared at GreenHAT Digital

The four-day incubator is designed to move projects from development to production and includes a master class on accessing funding for digital media projects.

Additional sessions cover interactive project management and technical production. Ana Serrano (Canadian Film Centre) and Aaron Williamson (The Value Web) lead a Business Model Canvas.

This post WIFT-T Convergent Media Program first appeared at GreenHAT Digital