Analytics & Tracking
BuzzSumo: If you like to rock your data then BuzzSumo is for you, providing detailed intelligence around industry influencers and successful content. When it comes to developing any kind of content marketing, social media or SEO strategy, BuzzSumo is the tool that I use. Exports to Excel for even more data crunching fun.
Canva: If you’re like me and don’t want to spend hours getting funky with Photoshop, then you will LOVE Canva. Canva lets you create designs for web or print, including correctly sized cover art and posts for Facebook, Pinterest, Instagram and Twitter. Easy search and drag interface with hundreds of free elements and fonts, and a library of more than 1 million premium images for $1.
Pablo: An image tool from Buffer that lets you design engaging images for your social media posts and share them via Buffer, Facebook or Twitter. NEW.
Images & Photos
bitly: this must-have tool shortens nearly half a billion links per month as an integral part of social, SMS, email efforts (and more). Plus we really do love their new Bitly For Feelings bookmarklet tool.
Buffer: Buffer is a software application designed to manage social networks, including Facebook, Google+, Linkedin and Twitter. I love it for its clean, simple interface and scheduling feature (when integrated with Tweroid or a similar tool). HIGHLY RECOMMENDED.
Bluehost: 99% of my websites are hosted on Bluehost. Easy to use, 1-click automatic WordPress installation and excellent customer service. I HIGHLY RECOMMEND using Bluehost for your first site.