The Blog

Oct 14

  The roll out of the interactive documentary, AVATAR SECRETS, is getting substantial support from METRO, Canada’s most read national daily newspaper, with an exclusive promotion that includes national print, online and mobile. Starting today, METRO will feature a daily exclusive video preview of AVATAR SECRETS on the METRO website. The first chapter has already […]

Facebook Audience Network
Oct 10

  The story that grabbed my attention this week was the announcement of #facebook audience network, a #mobile advertising network that extends beyond Facebook and onto third-party mobile apps. The launch of Facebook Audience Network opens up possibilities for app publishers (can you say #monetization?) as well as for advertisers (like myself) who have apps […]

Aug 18

Video producers and content creators should not miss ViralCon, a one day web video conference taking place this Thursday, August 21st at Pie in the Sky Studios in Toronto. Click for the full schedule. Participants include many top Canadian YouTubers, such as Matthew Santoro, YoyoMax12, Lewis from UnboxTherapy, TheSeanWardShow, TruthMashup, Andrew Quo, Makeba Lindsay, Ryan […]

May 13

  I’ve always been an advocate of using Facebook Ads Manager to test audience targeting and estimate audience size. Now, audience research is about to get better with Facebook Audience Insights, a new tool designed to help marketers learn more about their target audiences.  Using Audience Insights, marketers can extract and aggregate information such as: […]

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